Retail Management Students Help Revamp Whole Foods.

Whole Foods Store Leader Damien Garcia

This spring, Linda Shul's Retail Management class is taking part in the Academy/Wyoming Whole Foods renovation, including a tap room to be dubbed Sandia Saloon. 
Damien Garcia, Store Leader, has invited the class to be a part of developing the new concept.  So far, students in Retail Management have provided Albuquerque brewery research and unique menu items for consideration.  The students will also be helping with merchandising, inventory, layout and design, promotion, and more.

P2P: Challenging Extremism Initiative

The University of New Mexico is one of 45 schools worldwide participating in the Peer to Peer (P2P): Challenging Extremism initiative. The program, sponsored by the U.S. Department of State, and facilitated by EdVenture Partners with other interagency governmental support, tasks student teams to create digital media content in the form of an initiative, product, or tool that empowers networks of youth to counter the social media presence and effectiveness of violent extremists' online messaging.

The Internet - and specifically social media - has emerged as one of the primary battlefields on which the Islamic State of Iraq and Levant (ISIL) engages with the public in order to propagate extremist narratives, build public support for extremist actions, and recruit or inspire willing participants to either travel abroad to fight or commit violent acts at home.

One of the best ways to respond to the proliferation of violent extremist content online is to mobilize individuals to create social media campaigns that counter ISIL's rhetoric and refocus attention on positive alternatives. This program seeks to be part of that solution, by empowering the very people ISIL and other violent extremist groups are trying to recruit - young people.

As part of the initiative, undergraduate marketing students in the Anderson School of Management promotion management class have formed a student-run agency to develop and implement a campaign using a $2,000 budget.

Student participants in the program are encouraged to use their creativity, digital proficiency, and expertise on their community of peers to formulate effective narratives and identify how best to motivate and encourage youth to become involved in countering violent extremism.

"The P2P: Challenging Extremism initiative is a unique opportunity for us to apply classroom learning to a real-world issue while making a meaningful impact on a global stage," said the UNM team's agency coordinator.

The program is leading towards an international competition on Jan. 14, 2016. The top three participating schools will be invited to Washington, D.C. to present their research, plan, and results to senior government officials and industry leaders at the U.S. Department of State to determine the P2P: Challenging Extremism winner. The top team will receive a scholarship prize of $5,000, followed by $3,000 for second place, and $1,000 for third.

Fuel My Career Challenge Featured On KASA

Alexandria Chavez and Jacob Moffitt, two Marketing students competing in the Fuel My Career challenge, were recently featured on KASA 2 News.

UNM is one of 20 schools throughout the country participating in the Energy and Jobs Tomorrow Case Challenge. The program, sponsored by the American Petroleum Institute (API) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating and informing millennials of the wide range of jobs available in the oil and natural gas industry, and driving the target market to the Oil and Gas Workforce website. 

Students in John Benavidez's digital marketing course have formed a student-run agency to develop and execute the campaign, using a $1,500 budget provided by API. In addition to receiving scholarship awards, the top three participating schools will be invited to present their research, campaign plan and results to the API Communications Committee and senior executives in San Francisco.

Find the video HERE!

Anderson Marketing Students Chosen For Campaign Competition

UNM is one of 20 schools throughout the country participating in the Energy and Jobs Tomorrow Case Challenge. The program, sponsored by the American Petroleum Institute (API) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating and informing millennials of the wide range of jobs available in the oil and natural gas industry, and driving the target market to the Oil and Gas Workforce website. 

Students in John Benavidez's digital marketing course have formed a student-run agency to develop and execute the campaign, using a $1,500 budget provided by API. In addition to receiving scholarship awards, the top three participating schools will be invited to present their research, campaign plan and results to the API Communications Committee and senior executives in San Francisco.

“Through participation in education-industry programs such as this one, our students are building the hard and soft skills necessary to fuel their future careers,” said Benavidez. “These hands-on learning experiences give UNM graduates an advantage over their peers across the country in the highly competitive job market.”

IBSG Receives $25,000 For Brazil Trip

Anderson School of Management is pleased to announce that New Mexico Secretary of Cultural Affairs Veronica Gonzales has contributed the student group International Business Students Global (IBSG) a gift of $25,000 to be used for its upcoming summer presentation in Brazil.

The New Mexico Department of Cultural Affairs will now be an official co-sponsor of a yearlong strategy to place New Mexico’s cultural economic development into a global context.  Delegates from IBSG along with faculty advisor Dr. Manuel Montoya will be traveling to Rio de Janiero in August to present an advertising campaign focusing on how global resources and ancestral and indigenous traditions respond to and leverage major events like the Olympics. IBSG is partnering with the London School of Economics and the U.S. Embassy and will be presenting the campaign to the Olympic Steering Committee.

“IBSG is emblematic of the work ethic at UNM,” Dr. Montoya said. “The students are hungry; they believe they can change the world, but do so with humility, sincerity, and devotion.”

Congratulations to IBSG and Dr. Montoya!

Credit Karma Winners In San Francisco

Marketing students mentored by John Benavidez and Catherine Roster recently took first place in the Credit Karma Campus Challenge, topping 19 other schools to win. Several students traveled to San Francisco to present their campaign and results to the Credit Karma executives. In addition, Credit Karma has awarded a $1,500 cash prize to Anderson, which will go towards supporting future initiatives of the Johnson Marketing Center.

Congratulations to all!

Anderson Key In Strategic Development

Dr. Steve Walsh

When Tom Anderson of Customizabooks LLC wanted to sell his digital children's book apps outside defined and traditional markets, he consulted Anderson School of Management Professor Steve Walsh, Interim Dean Craig White, and Anderson students Ryan Brown, Rebecca Anderson, and Nathan Tafoya to develop a commercialization strategy and new customer base. The students also helped with advanced graphics and animations in Customizabooks' mobile apps. The collaboration helped Anderson to secure funding.

Congratulations to all!

StudentsTake Top Prize In Video Competition

Anderson students Ruth Ann Tibbetts and Mariah Maestas have won the NASBA Center for the Public Trust National 'Ethics in Action' Student Video Competition, capturing both the viewer's choice award and the grand prize.

The competition is a part of the Marketing Ethics graduate elective, special topics course. All students in class submitted a video that was designed to illustrate the importance of ethical decision making in the workplace.

The awards video can be seen here.

Congratulations to Ruth Ann and Mariah!

Anderson Students 1st Prize DECA Winners

Two Anderson School of Management students took first place in the DECA International Career Development Conference held in Washington, D.C. last week.

Josh Dolin, a senior strategic communications major, and Sydney Sivils, a senior marketing and operations management major, were the only team members from New Mexico in the top 10 of the advertising category, according to a document on the DECA website.

DECA is an international organization that prepares students for careers in marketing, finance, hospitality and management.

For the complete story visit the Daily Lobo.

Congratulations to Josh and Sydney!

Ground State Wins Pitch Fiesta

On April 2, 2014 Ground State won first place in the Pitch Fiesta hosted by Startup New Mexico.

Ground State is a big data company that aims to overcome the challenges of transforming information into value for customers. Anderson students Michelle Urban and Alexandria Haddad serve as Director of Business Development and Chief Marketing Officer, respectively. Michelle will be graduating in May with an MBA/MoT concentration and Alexandria will finish her MBA in 2015 with a dual concentration in MIS and Marketing.

Their first product, Drive Pilot, captures driving metrics such as speed, rpm, GPS location, throttle position, and time, which users can access in real time in order to encourage safe driving behaviors for new drivers, assist small business with fleet management, and more.

Ground State also took the second-place prize in UNM’s Technology Business Plan Competition on April 11.

UNM Business Plan Competition

The ninth annual UNM Business Plan Competition will take place at the Anderson School of Management on Friday, April 11.

The thirteen teams participating in the university-wide competition will present their plans to experienced venture capitalists and angel investors who will select three prize-winning proposals for both the Technology Ventures track and Entrepreneurial track.  The presentations begin at 8:00 a.m. and the teams who make it to the finals will present again in the afternoon.  The public is invited to attend and admission is free. 

RSVP here today! 

Metro Law Enforcement Internships

What's Your Energy IQ?

The Anderson School of Management is one of 30 schools throughout the country participating in the Challenge Your Energy IQ competition hosted by EdVenture Partners and the American Petroleum Institute (API).

Students in the digital marketing course have been tasked with developing a marketing campaign to educate their defined target audience about energy issues with the ultimate goal of driving traffic to the Energy Tomorrow Energy IQ online quiz. Participating campuses are competing for an all-expense-paid trip to San Francisco to present their research, plan and results to API's Communication Committee.

You can help Anderson marketing students win this competition by taking a couple of minutes to complete the eight-question Energy IQ quiz: http://bit.ly/1hmsYCx.

To learn more and raise your Energy IQ, follow the student campaign on Facebook, Twitter, and Instagram.

Anderson Club Challenge

DECA winners Kimberly Eichel, Jesus Rodriguez, Sydney Sivils, Daniel Perry, Josh Dolin, Amy Lloyd from Fidelity Investments, and Tony Patton

The Anderson School of Management's Anderson Club Challenge, sponsored by Fidelity, was held Friday, February 21 in the Jackson Student Center.

The Club Challenge event showcased Anderson students and the diverse skills they have gained from their education at the Anderson School.  Teams had the opportunity to research an industry and then display how skillfully a solution can be crafted to real world problems/risks.

The winning team was Collegiate DECA, who won the first prize of $1000 with their concept of the "Mate" phone that applies user behaviors and habits to effectively improve day-to-day activity. Second prize winners ISBG presented an accreditation service to promote conflict free manufacturing and materials in cell phones.

Student clubs continue to play a pivotal role in University life and offer a host of experiential learning opportunities that help create, organize and implement everything from mixers to consulting projects to trips to national conferences.

Business Plan Competition Information Session

The deadline for a team’s “Intent to Present” in the Business Plan Competition is on Wednesday, February 19, by 5:00 p.m. Teams will need to register and submit a 200 character description of their company/product into the new web platform, PitchBurner.

SUBMIT HERE!

On February 28, 2014, the Business Competition Plan team will hold an Information & Questions session. The presentation will include a review of plan requirements, formatting and submission instructions for the new online tool PitchBurner. All competition materials will be managed through PitchBurner so this seminar is essential to successful participation and satisfaction of plan requirements. A light breakfast will be served. Teams should come prepared with questions for a session of open dialogue and inquiry.

It is mandatory for each team to send at least one representative; full team attendance is strongly encouraged.

RSVP HERE TODAY!


Find out more about this year's dynamic Business Plan Competition HERE.

Up To Us Competition

Anderson School of Management professor Manuel Montoya and student Victoria Pryor recently appeared on the television program The Morning Brew to discuss the Up To Us competition, which is an opportunity for students to build a movement to address America’s long-term fiscal and economic challenges.

 

Student teams selected from across the country will compete to design and run thought-provoking, fun, and impactful campaigns around the effects of rising debt on economic opportunity and the nation’s future. The winning team will receive $10,000 and be recognized by President Clinton at the 2014 Clinton Global Initiative University event.

The interview can be seen HERE.

For more information about the organization and competition, please visit their home page, their Facebook page, or their YouTube page.

Club Challenge 2014

The Anderson School of Management is seeking support to revive the Anderson Club Challenge.  The event is scheduled for Friday, February 21 from 10:00 a.m. - 2:30 p.m. in the Jackson Student Center.

The Club Challenge is a student competition where student clubs battle in four categories:  Strategy, Sales, Marketing, and Business Terms. Student clubs continue to play a pivotal role in University life and offer a host of experiential learning opportunities that help create, organize and implement everything from mixers to consulting projects to trips to national conferences.

RSVP here today!

Alienation: An Expression Through Art and Culture

RSVP here today!

Millennial News Consumption And Social Media

Student teams in Dr. Catherine Roster’s Marketing Research BBA class this fall semester 2013 conducted a semester-long project for the Albuquerque Journal to discover why, how, and through what social media platforms Millennials age 18 to 24 consume news. 
 
The students collected data through focus groups and campus surveys of UNM and CNM students. 

Findings reveal that 18 to 24 year olds are interested in news concerning world and local happenings that are relevant in their lives and enjoy sharing news with family and friends. Millennials want their news to follow them—rather than the other way around—and rely upon portable devices like smartphones and tablets to keep up-to-date with current events and topics.  Graduate students in Dr. Nick Flor’s spring semester 2014 class will use the data collected by Dr. Roster’s students to develop a tablet app for the Albuquerque Journal.

The students in Dr. Roster’s class presented their findings to Bill Lang, Albuquerque Journal Chief Executive Officer, Brian Fantl, Albuquerque Journal’s Chief Operating Officer, and the Journal’s management team in the Johnson Marketing Center on December, 16, 2013.