Alexandria Chavez and Jacob Moffitt, two Marketing students competing in the Fuel My Career challenge, were recently featured on KASA 2 News.
UNM is one of 20 schools throughout the country participating in the Energy and Jobs Tomorrow Case Challenge. The program, sponsored by the American Petroleum Institute (API) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating and informing millennials of the wide range of jobs available in the oil and natural gas industry, and driving the target market to the Oil and Gas Workforce website.
Students in John Benavidez's digital marketing course have formed a student-run agency to develop and execute the campaign, using a $1,500 budget provided by API. In addition to receiving scholarship awards, the top three participating schools will be invited to present their research, campaign plan and results to the API Communications Committee and senior executives in San Francisco.
Find the video HERE!