Tuesday, December 2, 2014

Winter Break

This week's edition of This Is Anderson is the final installment for 2014. UNM's offices will be closed beginning on December 24, and regular hours resume on Monday, January 5. The spring semester begins January 12.

Happy holidays to those who celebrate - enjoy the break!

Anderson Team Wins Credit Karma Challenge

Congratulations to John Benavidez and Catherine Roster on the success of the marketing students in the Credit Karma Campus Challenge. They topped 19 other schools to win first place. On a key metric (new accounts), UNM beat second place University of Arizona by almost a 4 to 1 margin.

Five students will travel to San Francisco next month to present their campaign and results to the Credit Karma executives, and one student from the class will get an internship with the company. In addition, Credit Karma will award a $1,500 cash prize to Anderson, which will go towards supporting future initiatives of the Johnson Marketing Center.

Congratulations to all!

Strategic Planning And Marketing Strategy

David Cavazos, Assistant Professor of Strategic Management, and Dimitri Kapelianis, Assistant Professor of Marketing, recently addressed the New Mexico chapter of the Society for Marketing Professional Services on the topic of “Strategic Planning and Marketing Strategy.” The society represents marketing and business development professionals working in the architecture, engineering, and construction industry.

Professor Cavazos discussed strategic planning, focusing specifically on how firms in this industry should develop effective strategic plans based on organizational awareness. Professor Kapelianis discussed marketing strategies for architecture, engineering, and construction firms, focusing on how to develop and implement plans to achieve revenue and profitability goals.

Daniels Fund Ethics Initiative Case Competition

A team of University of Eastern New Mexico University students took first place in the Daniels Fund Ethics Initiative New Mexico Case Competition co-sponsored by University of New Mexico and New Mexico State University. The competition was hosted by the Anderson School of Management and NMSU’s College of Business.  Teams from UNM and NMSU competed along with students from New Mexico Highlands University, New Mexico Military Institute, and the winner, Eastern New Mexico State University.

Podcast: Enchantment Economies

UNM Anderson's Dr. Manuel Montoya recently presented a talk at the UNM Latin American and Iberian Institute on the concept of "enchantment economies" in the context of contemporary political economy, providing a summary on the mode of magic realism followed by an application of this problem on several current geo-political issues, including the recent Ebola outbreak.

A podcast of the presentation is now available for listening and download. Click here to access it.