Monday, March 24, 2014

What's Your Energy IQ?

The Anderson School of Management is one of 30 schools throughout the country participating in the Challenge Your Energy IQ competition hosted by EdVenture Partners and the American Petroleum Institute (API).

Students in the digital marketing course have been tasked with developing a marketing campaign to educate their defined target audience about energy issues with the ultimate goal of driving traffic to the Energy Tomorrow Energy IQ online quiz. Participating campuses are competing for an all-expense-paid trip to San Francisco to present their research, plan and results to API's Communication Committee.

You can help Anderson marketing students win this competition by taking a couple of minutes to complete the eight-question Energy IQ quiz:

To learn more and raise your Energy IQ, follow the student campaign on Facebook, Twitter, and Instagram.