Wednesday, June 4, 2014

Anderson Key In Strategic Development

Dr. Steve Walsh
When Tom Anderson of Customizabooks LLC wanted to sell his digital children's book apps outside defined and traditional markets, he consulted Anderson School of Management Professor Steve Walsh, Interim Dean Craig White, and Anderson students Ryan Brown, Rebecca Anderson, and Nathan Tafoya to develop a commercialization strategy and new customer base. The students also helped with advanced graphics and animations in Customizabooks' mobile apps. The collaboration helped Anderson to secure funding.

Congratulations to all!