UNM is one of 20 schools throughout the country participating in the Energy and Jobs Tomorrow Case Challenge. The program, sponsored by the American Petroleum Institute (API) and developed and managed by EdVenture Partners, challenges students to create an integrated marketing campaign aimed at educating and informing millennials of the wide range of jobs available in the oil and natural gas industry, and driving the target market to the Oil and Gas Workforce website.
Students in John Benavidez's digital marketing course have formed a student-run agency to develop and execute the campaign, using a $1,500 budget provided by API. In addition to receiving scholarship awards, the top three participating schools will be invited to present their research, campaign plan and results to the API Communications Committee and senior executives in San Francisco.
“Through participation in education-industry programs such as this one, our students are building the hard and soft skills necessary to fuel their future careers,” said Benavidez. “These hands-on learning experiences give UNM graduates an advantage over their peers across the country in the highly competitive job market.”