Rebuilding A Cultural Olympiad

Photograph of “Santa Fe International Folk Art Market” provided CC © of Denise Womack-Avila.

The Santa Fe International Folk Art Market is the largest of its kind in the world and serves as a shining example of social innovation and cultural entrepreneurship that is ethically engaged and sustainability-minded. In 2015, the Santa Fe International Folk Art Market generated 2.9 million USD in 21 hours. 90 percent of that money returned to the 173 artists and their communities from 57 countries across six continents.

International Business Students Global (IBSG), led by Dr. Manuel Montoya, has proposed a three-day version of the Santa Fe International Folk Art Market to be held during the beginning of the Rio 2016 Olympic Games. Dr. Montoya and his IBSG students will present on their efforts to revisit the concept of a “Cultural Olympiad” and how UNM is positioned to be the long-term leader in connecting two of the world’s largest cultural events to each other.

This event takes place on Monday, November 2 from 2:00 - 3:00 p.m. at the UNM Latin American and Iberian Institute on 801 Yale Blvd. NE, and is free and open to the public.

For more information about this presentation, visit laii.unm.edu/events