Many people think that writing surveys is easy, but in truth, most surveys fail to gather the right information. When written well, surveys allow organizations to gather necessary feedback from customers, employees, and other stakeholders. However, vague or misleading surveys can lead to low response rates and unhelpful results.
In Creating Reliable Surveys, a UNM Anderson Professional Development Program, you will learn to:
- Increase Your Customer Loyalty: Get the feedback you need to keep your customers coming back
- Increase Sales: Use data to spot trends and keep you ahead of your competition
- Prioritize Your Actions by Using Reliable Data: While your business instincts may be spot on, survey data will confirm your ideas and lead you to success!
Good surveys are more than just a handful of questions. Learn which questions to ask and how to use the information you gather.